Website Marketing
Don't Get Lost on the Worldwide Web!
Search Engine Optimisation
Now that you have a website, how can you ensure that potential customers find you on the worldwide web?
Search engines are one of the best ways to drive visitors to your website. At Vanilla Storm we work with our customers to ensure that their websites are optimised for the search engines. For clients purchasing either bespoke websites or pre-designed websites from us, this service is free.
We work with all our clients to put together a tailored package aimed at ensuring maximum return on the investment you make.
We also work with companies who already have websites, where they need help to get their sites noticed. If you would like us to look at your site and provide you with a quotation, please contact the Vanilla Storm Team.
Vanilla Storm can submit your website to 400 search engines, including Yahoo!, Google and AltaVista. The cost of this service is £65 plus VAT.
Pay per click marketing works a little like an auction. Companies bid for specific search terms and pay for each time a user clicks on the link to their site, hence the term 'pay per click'. Successful bidders (the top two or three) appear at the very top of search results gaining massive exposure and considerably more site visitors.
This is highly targeted, as users are searching for a specific term that directly relates to your business. The initial bid for each phrase is 10p per click and for some terms there are no other bidders. However, companies can become competitive and often outbid each other.
Working to your agreed monthly budget, we work with you to identify a list of potential phrases based on your company, its products and the area(s) you wish to target. For each phrase, we investigate the current top bid and the number of times that that particular term was searched for last month. We then work with you to select the most cost effective phrases, again taking your budget into account.
For more information, please contact the Vanilla Storm Team.
