Fashion brand Missguided has won the prestigious ‘Best New Etailer’ award amidst stiff competition from Very, Donna Ida, Glam Boutique and Seasons. Woop!
The winners were announced at the recent Drapers Etail Awards held at Altitude 360 in London.
Missguided’s Managing Director, Nitin Passi said:
“We set out to offer something fresh and vibrant for the trend conscious shopper and, as this award testifies, have rapidly established Missguided.co.uk as a leader in its sector. We will continue to innovate throughout 2011, delivering all the best runway and celebrity-inspired looks at affordable prices, extending our beauty range and developing new ways to offer our customers an easy but exciting shopping experience online.”
The team at Vanilla Storm is over the moon. “This has been an exciting project to be involved in,” said VS Director Richard Hudson. “The award is a real tribute to the hard work put in by Missguided and the development team at Vanilla Storm.”
Missguided.co.uk delivers key catwalk looks and celebrity inspired fashion, with new products added to the site daily. Their website was revamped in October last year introducing new features and a streamlined checkout process to enhance customer experience.
The online shop is supported by excellent customer service, a good choice of delivery options and an email marketing campaign.
This is the second Vanilla Storm website to triumph in the last twelve months. Jewellery Etail site AlexMonroe.com won ‘Jewellery Etailer of the Year’ in last year’s UK Jewellery Awards.
Richard puts the successes down to great customer experience. “Both Missguided and Alex Monroe place their customers at the forefront of their business,” explains Richard. “Their online shops provide an efficient and user friendly shopping experience and they have built up a real sense of community through the use of blogs, Twitter and Facebook.”