According to IMRG (Interactive Media in Retail Group) online shopping this Christmas was ‘later, larger and longer than in 2007′. 3.8M Internet shoppers spent £102M online on Christmas Day alone, with many retailers beginning their online sales when stores closed on Christmas Eve.
Although overall UK retail sales fell by 3.3% on a like-for-like basis, according to the British Retail Consortium, online sales grew by a third compared to December 2007.
Research from Capgemini revealed that shoppers might be turning to the web to beat the credit crunch and that online spend is continuing to grow, despite falling sales on the high street. As part of the research 2,000 shoppers took part in a survey. 37% claimed to have completed more than half of their shopping online and 59.9% spent more online this Christmas than last year.
IMRG and Capgemini also calculated the Average Basket Value (ABV) for each sector revealing clothing, footwear and accessories to be the fastest growth area, consistently outperforming other sectors throughout 2008.
All good news for online shop owners and very promising for 2009, as all indicators suggest that growth is expected to continue.
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